I have noticed that many businesses market themselves in the same way every time, which has resulted in targeting the same customers repeatedly. It is worth mentioning that the cost of acquiring a customer is high, let alone repeating this cost every time without achieving different results or returns that cover those expenses.
It is important to retain customers through quality and the services provided. Therefore, it is essential to change marketing methods to target other potential, profitable customers. This ensures that you are not repeatedly incurring the same costs for the same customers without yielding beneficial results for your business.
We can call this approach “Building a Better Relationship with More Profitable Customers.”
On the other hand, I would like to emphasize that when you aim to attract good customers, you should also avoid attracting customers whose costs are high and benefits are minimal. Beware of "discount-only customers" who only show up during sales.
In conclusion, focus on your profitable customers and diversify your marketing strategies to avoid targeting the same audience every time. Wishing you all success!