If you are an owner of an established company, this topic is of critical importance to you!
This is a phenomenon that occurs periodically as business models evolve, dividing companies into two categories during these shifts:
Companies that adapt, and companies that disappear…
It is currently evident that the wave of failure is shifting from pioneering startups to long-standing, established companies…!
Here are 7 strategic questions that CEOs and founders must confront right now… before it is too late:
- If the market continues at its current pace for two more years, will our business model remain viable without radical change?
- Which part of our revenue today will erode first at the very next economic shock? Do we know this in advance, or will we find out too late?
- To what extent does our current performance rely on exceptional conditions (temporary demand, unsustainable pricing, accessible funding) that may not recur?
- Do we possess genuine flexibility to reprice our products and services without suffering a substantial loss of customers?
- What will happen to our cash flows if sales slow down by just an additional 15%?
- Will the expansion investments we made over the past years support our resilience… or will they turn into a liability?
- Do we know when growth becomes dangerous? Or are we still treating it as the default solution to every problem?
- If the market begins to reward discipline over expansion, are we on the right side of the equation?
By: Mohammed bin Saleh
Management and Finance Enthusiast