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5 October – 6 October
2 training days · Online
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Why this workshop?
Organizations talk extensively about value, yet few can clearly identify where value is created, who captures it, how it is measured, and why it grows in some businesses while eroding in others. An organization may achieve growth in sales and activities without creating meaningful value.
This workshop helps participants understand the value creation journey—from identifying needs to execution—and connects customers, business models, resources, capabilities, and financial outcomes into one integrated picture.
About the workshop
The How to Create Value workshop examines the elements through which value originates and is transformed into results: a genuine need, a compelling value proposition, customers willing to choose, a business model capable of delivering on its promise, interconnected resources and capabilities, sound economics, and execution that maintains quality.
The workshop presents 61 practical ideas and frameworks that help participants evaluate businesses through the lens of value creation rather than activity volume alone.
The workshop equips participants with a practical framework for identifying sources of value within a business or project, understanding how value is built, measured, protected, and expanded, and distinguishing between activities that consume resources and those that create meaningful outcomes.
What will you learn in this workshop?
The workshop introduces practical ideas and frameworks that help you understand customers, design compelling value propositions, evaluate business models, identify critical capabilities, understand business economics, and transform ideas into scalable and repeatable value.
Understand the difference between activity, value, and profit. Identify genuine customer needs worth solving. Build a clear and differentiated value proposition. Understand how customers make choices and perceive value. Connect value creation to business models and operational capabilities. Measure value using financial and non-financial indicators. Identify activities that create value and those that consume it. Transform value from an idea into a scalable and repeatable system.
Workshop themes
The workshop covers seven interconnected themes that explain the value creation journey—from understanding needs to designing business models, execution, measurement, and growth.
1
Understanding Needs
Discovering the problem, desire, or job-to-be-done around which value should be created.
Value begins with a real need, not with a product we want to sell. The deeper your understanding of customers, the less you rely on guesswork. A large problem is not always the best opportunity; what matters is that it is meaningful and solvable.
2
Value Proposition
Defining a compelling reason why customers or beneficiaries should choose this solution over alternatives.
A value proposition answers three questions: Who do we serve? What problem do we solve? Why should customers choose us? Competitive advantage comes not from offering more features, but from delivering what matters most to customers. The clearer the value proposition, the lower the cost of persuasion and the higher the level of trust.
3
Customer Experience
Understanding how customers perceive value before, during, and after purchase.
Value does not reside in the product alone; customers experience it throughout the entire journey. Every customer touchpoint can either build trust or weaken it. What the company considers important may differ from what customers consider important.
4
Business Model
Connecting value creation to the way value is delivered and monetized.
It is not enough for customers to love the solution; the business model must be able to deliver it profitably. Revenue shows who pays; value explains why they pay. A strong business model balances customer value with organizational economics.
5
Resources and Capabilities
Building capabilities that make value delivery sustainable, repeatable, and difficult to imitate.
A resource alone does not create an advantage unless it becomes a capability. Consistent value requires systems, not exceptional individual effort. Sustainable advantage emerges when multiple capabilities are integrated in ways that are difficult to replicate.
6
Measuring Value
Using indicators that reveal value created for customers, organizations, and stakeholders—not merely levels of activity.
What is not measured may remain an unverified claim. Growth without returns, loyalty, or cash flow may not create value. Value metrics combine financial performance, customer behavior, and execution quality.
7
Growing and Protecting Value
Expanding value without weakening it, and protecting it from erosion, imitation, and execution failures.
Every expansion tests the business model’s ability to maintain quality. Value erodes when organizations drift away from customer needs. Continuous improvement protects value from relying solely on past success.
Who is it for?
This workshop is designed for professionals involved in building products, services, strategies, business models, and operational systems who want to understand how ideas, resources, and capabilities are transformed into value recognized by customers and beneficial to organizations.
Entrepreneurs and business owners. Executives, managers, and strategy leaders. Business development and growth teams. Marketing and customer experience teams. Product and service managers. Finance managers and analysts. Operations and continuous improvement teams. Consultants and professionals interested in business models and value creation.
What will you walk away with?
By the end of the workshop, participants will possess a comprehensive understanding of the value creation journey—from customer needs to business models, capabilities, execution, measurement, and growth. They will be able to apply this understanding to analyze existing businesses or develop new initiatives.
Clear understanding of what value means and who captures it. Improved ability to identify needs worth solving. Stronger value proposition design skills. Better understanding of business models and economics. Ability to identify value-creating activities and capabilities. More effective selection of performance indicators linked to outcomes. Ability to diagnose causes of value erosion. Practical framework for transforming ideas and resources into scalable results.
How is the workshop delivered?
The workshop is delivered through an interactive executive-learning format that combines conceptual explanations, business model analysis, customer experience evaluation, and practical exercises that help participants apply value creation principles to projects, organizations, or initiatives.
