How does a board of directors notice that executive management is not presenting the full truth? A strong board of directors is not driven by narrative... it directs the truth. A strong board knows that what is not presented is more important than what is presented...... Governance is not in the reports that reach you... governance is in the facts that you insist on seeing. The most dangerous thing a board of directors can face is not choosing a wrong strategy, nor appointing an unsuitable leader, nor even facing a crisis beyond its control. The real danger is for the board to sit with all its authority and legitimacy while being the last to know the truth...... Companies do not collapse because management made mistakes; companies collapse when the board is managed with a polished narrative... while reality writes a completely different story.

1. When presentations grow longer... and numbers grow fewer.

This is the first sign that veils the truth from the board. Beware of it!


2. When the language of "We are fine, everything is perfect" is constantly repeated

While margin and cash trends are eroding. Exaggerated reassurance is not transparency... it is concealment.


3. When compelling stories are told but EBITDA remains unchanged

A story that does not translate into value... is self-deception...


4. When management presents comparisons only against the previous year

And avoids comparing against competitors or WACC. Any performance looks good if you choose the benchmark that suits you.


5. When there are no surprises in the reports

Yet major shocks appear in reality....... Absence of surprises = absence of truth. Remember the abundance of rapid decisions......


6. When every problem is explained away as operational

While Gross Margin is bleeding..........


7. When initiatives multiply and results disappear.

Initiatives are promises and dreams... results are reality. A proliferation of initiatives is just an attempt to buy time; if it doesn't show up in the results, ask about the previous initiatives.......


8. When risk is mentioned only as an external event

And not as a figure affecting liquidity or capital. A risk that is not measured... is being sugarcoated.


9. When the audit committee is voiceless, and reports are unquestioned

And the observations lack depth. A silent committee = a paralyzed line of defense......


10. When the board feels it understood what was said... but does not feel it saw what it should have

This feeling is the final warning before a collapse.


by mohammed bin saleh